:root{
  --ink:#2A2627; --bone:#F5F3F3; --light:#DCDEDA; --purple:#132DFB;
  --coral:#FA4C54; --lime:#A2FB33; --yellow:#FCD732; --cyan:#9BE1FD;
  --pink:#FF8DA3; --teal:#137B85; --white:#fff; --max:1440px;
}
*{box-sizing:border-box}html{scroll-behavior:smooth}body{margin:0;font-family:Arial,Helvetica,sans-serif;color:var(--ink);background:var(--bone);line-height:1.35}a{color:inherit;text-decoration:none}img{max-width:100%;display:block}button,input,textarea{font:inherit}a:focus-visible,button:focus-visible,input:focus-visible,textarea:focus-visible{outline:3px solid var(--purple);outline-offset:3px}.skip-link{position:fixed;left:16px;top:12px;z-index:1000;padding:10px 14px;background:var(--ink);color:#fff;transform:translateY(-180%)}.skip-link:focus{transform:none}
body::selection{background:var(--lime);color:var(--ink)}
.wrap{width:min(calc(100% - 48px),var(--max));margin:auto}.eyebrow{font-size:12px;letter-spacing:.14em;text-transform:uppercase;font-weight:800}.kicker{font-size:15px;color:#5d5759;max-width:66ch}.big{font-size:clamp(48px,7vw,118px);line-height:.91;letter-spacing:-.055em;margin:0;font-weight:800}.xl{font-size:clamp(36px,5vw,78px);line-height:.96;letter-spacing:-.045em;margin:0}.h2{font-size:clamp(32px,4.1vw,64px);line-height:1;letter-spacing:-.04em;margin:0}.h3{font-size:clamp(24px,2.3vw,38px);line-height:1.04;letter-spacing:-.03em;margin:0}.small{font-size:13px}.muted{color:#706b6d}.accent{color:var(--purple)}
.nav{position:sticky;top:0;z-index:50;background:rgba(245,243,243,.86);backdrop-filter:blur(16px);border-bottom:1px solid rgba(42,38,39,.12)}.nav-in{height:78px;display:flex;align-items:center;justify-content:space-between;gap:32px}.brand{display:inline-flex;align-items:center}.brand img{height:48px;width:auto}.nav-links{display:flex;align-items:center;gap:24px;font-size:13px;font-weight:700}.nav-links a:hover{text-decoration:underline;text-underline-offset:4px}.btn{display:inline-flex;align-items:center;gap:10px;padding:14px 18px;border:1px solid var(--ink);border-radius:999px;font-size:13px;font-weight:800;transition:.2s ease;cursor:pointer}.btn:hover{transform:translateY(-2px);box-shadow:0 5px 0 var(--ink)}.btn.primary{background:var(--ink);color:var(--white)}.btn.lime{background:var(--lime)}.btn:disabled{cursor:wait;opacity:.7;transform:none;box-shadow:none}
.hero{min-height:calc(100vh - 78px);display:grid;grid-template-columns:1.35fr .65fr;border-bottom:1px solid rgba(42,38,39,.16)}.hero-copy{padding:80px 4vw 70px max(24px,calc((100vw - var(--max))/2));display:flex;flex-direction:column;justify-content:space-between;gap:64px}.hero-side{border-left:1px solid rgba(42,38,39,.16);display:grid;grid-template-rows:1fr 1fr 1fr;overflow:hidden}.hero-side .panel{padding:26px;display:flex;flex-direction:column;justify-content:space-between;min-height:180px}.hero-side .panel:nth-child(1){background:var(--purple);color:white}.hero-side .panel:nth-child(2){background:var(--lime)}.hero-side .panel:nth-child(3){background:var(--coral)}
.hero-sub{font-size:clamp(18px,1.65vw,27px);max-width:850px;line-height:1.18}.hero-actions{display:flex;gap:12px;flex-wrap:wrap}.hero-stamp{font-size:12px;font-weight:800;letter-spacing:.1em;text-transform:uppercase}
.marquee{overflow:hidden;background:var(--ink);color:#fff;border-bottom:1px solid #000}.marquee-track{display:flex;gap:48px;width:max-content;padding:13px 0;animation:marquee 28s linear infinite;font-size:12px;letter-spacing:.12em;font-weight:800;text-transform:uppercase}.marquee-track span::after{content:' ↗';color:var(--lime)}@keyframes marquee{to{transform:translateX(-50%)}}
.section{padding:110px 0}.section.tight{padding:72px 0}.intro-grid{display:grid;grid-template-columns:.7fr 1.3fr;gap:8vw;align-items:start}.intro-grid p{font-size:clamp(22px,2.3vw,38px);line-height:1.15;margin:0}.rule{height:1px;background:rgba(42,38,39,.2);margin:42px 0}
.products{display:grid;grid-template-columns:repeat(3,1fr);border-top:1px solid rgba(42,38,39,.18);border-bottom:1px solid rgba(42,38,39,.18)}.product{padding:38px;border-right:1px solid rgba(42,38,39,.18);min-height:470px;display:flex;flex-direction:column;justify-content:space-between;transition:.25s}.product:last-child{border-right:none}.product:hover{background:#fff;transform:translateY(-8px)}.product .num{font-size:12px;font-weight:800;letter-spacing:.16em}.product p{font-size:18px;max-width:34ch}.spec{display:flex;gap:8px;flex-wrap:wrap}.chip{border:1px solid rgba(42,38,39,.35);border-radius:999px;padding:8px 11px;font-size:11px;font-weight:700}
.work-head{display:flex;justify-content:space-between;gap:32px;align-items:end;margin-bottom:44px}.cases{display:grid;grid-template-columns:repeat(12,1fr);gap:18px}.case{border:1px solid rgba(42,38,39,.18);overflow:hidden;background:#fff;position:relative}.case.large{grid-column:span 7}.case.small{grid-column:span 5}.case.full{grid-column:span 12;display:grid;grid-template-columns:minmax(300px,.72fr) 1fr}.case.full .case-img{aspect-ratio:auto}.case.full .case-copy{display:flex;flex-direction:column;justify-content:center}.case-img{aspect-ratio:16/10;overflow:hidden;background:var(--ink)}.case-img img{width:100%;height:100%;object-fit:cover;transition:.5s ease}.case:hover .case-img img{transform:scale(1.025)}.case-copy{padding:26px}.case-copy-stack{min-height:100%;display:flex;flex-direction:column;justify-content:space-between}.move{display:flex;align-items:center;gap:12px;font-size:clamp(25px,2.8vw,44px);font-weight:800;letter-spacing:-.04em}.move i{font-style:normal;color:var(--coral)}.case-desc{font-size:16px;max-width:55ch}.case-tag{font-size:11px;letter-spacing:.12em;text-transform:uppercase;font-weight:800;color:#6b6667}.case.dark{background:var(--ink);color:#fff}.case.purple{background:var(--purple);color:#fff}.case.purple .case-tag{color:rgba(255,255,255,.72)}.case.lime{background:var(--lime)}
.seen{background:var(--ink);color:#fff;position:relative;overflow:hidden}.seen::before{content:'';position:absolute;width:680px;height:680px;border-radius:50%;background:radial-gradient(circle,var(--purple),transparent 66%);top:-260px;right:-200px;opacity:.95}.seen-grid{position:relative;display:grid;grid-template-columns:.85fr 1.15fr;gap:8vw}.feed{display:grid;gap:14px}.post{padding:22px;border:1px solid rgba(255,255,255,.25);border-radius:22px;background:rgba(255,255,255,.05);backdrop-filter:blur(8px);display:grid;grid-template-columns:56px 1fr;gap:16px}.avatar{width:56px;height:56px;border-radius:18px;background:linear-gradient(135deg,var(--purple),var(--coral));display:grid;place-items:center;font-weight:900}.post p{margin:8px 0 0;font-size:18px}.post .meta{font-size:11px;letter-spacing:.12em;text-transform:uppercase;color:#bbb}
.pr-strip{display:grid;grid-template-columns:1fr 1fr;min-height:660px}.pr-copy{padding:70px max(24px,calc((100vw - var(--max))/2)) 70px 4vw;background:var(--yellow);display:flex;flex-direction:column;justify-content:space-between}.pr-visual{display:grid;grid-template-columns:1fr 1fr;grid-template-rows:1fr 1fr}.pr-visual>div{overflow:hidden;border-left:1px solid rgba(42,38,39,.18);border-top:1px solid rgba(42,38,39,.18)}.pr-visual img{width:100%;height:100%;object-fit:cover}.pr-word{display:grid;place-items:center;font-size:clamp(26px,3vw,48px);font-weight:800;text-align:center;padding:30px}.pr-word.blue{background:var(--purple);color:#fff}.pr-word.pink{background:var(--pink)}
.eco{display:grid;grid-template-columns:.9fr 1.1fr;gap:8vw;align-items:center}.eco-card{background:#fff;border:1px solid rgba(42,38,39,.18);padding:36px;box-shadow:16px 16px 0 var(--purple)}.eco-list{display:grid;gap:0;border-top:1px solid rgba(42,38,39,.2)}.eco-list div{padding:22px 0;border-bottom:1px solid rgba(42,38,39,.2);display:flex;justify-content:space-between;gap:24px;font-weight:800}.eco-list span:last-child{font-weight:400;color:#6b6667;text-align:right}
.cta{background:var(--purple);color:white;padding:110px 0}.cta-grid{display:grid;grid-template-columns:1fr .72fr;gap:8vw;align-items:end}.cta p{font-size:20px;max-width:44ch}.cta .btn{border-color:white}.cta .btn.primary{background:white;color:var(--ink)}
.footer{background:var(--ink);color:white;padding:38px 0}.footer-in{display:flex;justify-content:space-between;gap:24px;align-items:flex-end}.footer a{text-decoration:underline;text-underline-offset:4px}.footer .brand img{height:56px;filter:brightness(0) invert(1)}
.page-hero{padding:100px 0 70px;border-bottom:1px solid rgba(42,38,39,.18)}.page-grid{display:grid;grid-template-columns:1.1fr .9fr;gap:8vw}.page-hero p{font-size:20px}.price{font-size:13px;font-weight:800;letter-spacing:.1em;text-transform:uppercase}.steps{counter-reset:step;display:grid;gap:0;border-top:1px solid rgba(42,38,39,.2)}.step{display:grid;grid-template-columns:90px 1fr 1fr;gap:24px;padding:28px 0;border-bottom:1px solid rgba(42,38,39,.2)}.step::before{counter-increment:step;content:'0' counter(step);font-size:14px;font-weight:800;color:var(--coral)}.step strong{font-size:22px}.note-grid{display:grid;grid-template-columns:repeat(3,1fr);gap:16px}.note{border:1px solid rgba(42,38,39,.2);padding:28px;min-height:260px;background:#fff}.note:hover{background:var(--lime)}
.contact-section{background:var(--lime)}.contact-grid{display:grid;grid-template-columns:.82fr 1.18fr;gap:8vw;align-items:start}.contact-intro{font-size:20px;max-width:40ch}.contact-form{display:grid;gap:20px;padding:30px;background:#fff;border:1px solid rgba(42,38,39,.2);box-shadow:14px 14px 0 var(--purple)}.form-field{display:grid;gap:8px}.form-field label{font-size:12px;font-weight:900;letter-spacing:.08em;text-transform:uppercase}.form-field input,.form-field textarea{width:100%;padding:15px 16px;border:1px solid rgba(42,38,39,.45);border-radius:0;background:#fff;color:var(--ink);resize:vertical}.form-field input:focus,.form-field textarea:focus{border-color:var(--purple)}.form-row{display:grid;grid-template-columns:1fr 1fr;gap:14px}.form-submit{justify-content:center;min-height:50px}.form-note{font-size:12px;color:#676163;margin:0}.form-note a{text-decoration:underline;text-underline-offset:3px}.form-status{min-height:24px;padding:0;font-size:14px;font-weight:800}.form-status.is-sending{color:#5d5759}.form-status.is-success{padding:14px;background:var(--lime);color:var(--ink)}.form-status.is-error{padding:14px;background:#ffe3e5;color:#9a1d25}.honeypot{position:absolute!important;left:-10000px!important;width:1px!important;height:1px!important;overflow:hidden!important}
.reveal{opacity:1;transform:none;transition:.35s ease}.reveal:hover{transform:translateY(-2px)}
@media(max-width:980px){.nav-links a:not(.btn){display:none}.hero{grid-template-columns:1fr}.hero-side{grid-template-columns:repeat(3,1fr);grid-template-rows:none;border-left:0;border-top:1px solid rgba(42,38,39,.16)}.intro-grid,.seen-grid,.pr-strip,.eco,.cta-grid,.page-grid,.contact-grid{grid-template-columns:1fr}.products{grid-template-columns:1fr}.product{border-right:0;border-bottom:1px solid rgba(42,38,39,.18);min-height:360px}.case.large,.case.small{grid-column:span 12}.case.full{grid-template-columns:1fr}.case.full .case-img{aspect-ratio:16/9}.pr-copy{padding:60px 24px}.note-grid{grid-template-columns:1fr 1fr}.step{grid-template-columns:60px 1fr}.step>div:last-child{grid-column:2}.wrap{width:min(calc(100% - 32px),var(--max))}}
@media(max-width:640px){.nav-in{height:68px}.brand img{height:40px}.hero{min-height:auto}.hero-copy{padding:58px 20px}.hero-side{grid-template-columns:1fr}.section{padding:76px 0}.note-grid{grid-template-columns:1fr}.work-head{align-items:start;flex-direction:column}.footer-in{align-items:start;flex-direction:column}.footer .brand img{height:48px}.big{font-size:54px}.products .product{padding:28px}.pr-visual{min-height:520px}.step{grid-template-columns:44px 1fr}.form-row{grid-template-columns:1fr}.contact-form{padding:22px;box-shadow:8px 8px 0 var(--purple)}}

/* ===== V2 · CASE TRACE SYSTEM ===== */
.trace-hero{padding:110px 0 70px;border-bottom:1px solid rgba(42,38,39,.18);background:linear-gradient(180deg,#fff,var(--bone))}.trace-hero-grid{display:grid;grid-template-columns:1.1fr .9fr;gap:8vw;align-items:end}.trace-kicker{font-size:clamp(18px,1.8vw,28px);max-width:54ch}.trace-status{display:flex;gap:8px;flex-wrap:wrap;margin-top:18px}.status{display:inline-flex;border:1px solid rgba(42,38,39,.28);border-radius:999px;padding:7px 10px;font-size:10px;font-weight:800;letter-spacing:.08em;text-transform:uppercase}.status.live{background:var(--lime)}.status.history{background:var(--yellow)}.status.private{background:var(--coral);color:white}.status.public{background:var(--cyan)}.status.interpretation{background:var(--pink)}
.trace-flow{display:grid;grid-template-columns:repeat(4,1fr);gap:0;border:1px solid rgba(42,38,39,.18);background:#fff}.trace-flow>div{padding:25px;border-right:1px solid rgba(42,38,39,.18);min-height:170px}.trace-flow>div:last-child{border-right:0}.trace-flow .label{font-size:10px;font-weight:800;letter-spacing:.12em;text-transform:uppercase;color:#6b6667}.trace-flow strong{display:block;margin-top:16px;font-size:clamp(21px,2vw,30px);line-height:1}.trace-flow .arrow{color:var(--coral)}
.trace-grid{display:grid;grid-template-columns:.85fr 1.15fr;gap:7vw}.trace-rail{position:sticky;top:105px;align-self:start}.trace-rail .rail-card{border:1px solid rgba(42,38,39,.18);padding:24px;background:#fff}.trace-rail .rail-card+ .rail-card{margin-top:12px}.trace-rail .source-type{font-size:10px;text-transform:uppercase;font-weight:900;letter-spacing:.12em;color:var(--purple)}.trace-rail .source-title{font-size:16px;font-weight:800;margin-top:8px}.trace-rail .source-note{font-size:13px;color:#6b6667}.trace-body section{padding:0 0 72px}.trace-body .section-title{font-size:12px;letter-spacing:.14em;text-transform:uppercase;font-weight:900;color:var(--coral);margin-bottom:16px}.trace-body .statement{font-size:clamp(30px,4.1vw,62px);font-weight:850;line-height:.98;letter-spacing:-.04em;max-width:15ch}.trace-body p{font-size:18px;max-width:66ch}.artifact-stack{display:grid;gap:14px}.artifact{border:1px solid rgba(42,38,39,.18);background:#fff;overflow:hidden}.artifact img{width:100%;height:auto}.artifact .caption{padding:18px;font-size:13px;color:#625d5f}.evidence-table{display:grid;border-top:1px solid rgba(42,38,39,.2)}.evidence-row{display:grid;grid-template-columns:180px 1fr;gap:30px;border-bottom:1px solid rgba(42,38,39,.2);padding:18px 0}.evidence-row strong{font-size:11px;text-transform:uppercase;letter-spacing:.12em}.proof-box{padding:30px;background:var(--ink);color:white}.proof-box strong{font-size:12px;letter-spacing:.12em;text-transform:uppercase;color:var(--lime)}.proof-box p{font-size:24px;max-width:36ch;margin-bottom:0}.case-cta{padding:75px 0;background:var(--purple);color:white}.case-cta .wrap{display:grid;grid-template-columns:1.1fr .9fr;gap:8vw;align-items:end}.case-cta .btn{border-color:white}.archive-note{font-size:12px;color:#6e696b;border-left:3px solid var(--yellow);padding-left:14px;margin-top:20px}.case-list{display:grid;grid-template-columns:repeat(12,1fr);gap:18px}.case-list .case-card{grid-column:span 6;border:1px solid rgba(42,38,39,.18);background:#fff;display:flex;flex-direction:column;min-height:520px}.case-list .case-card .visual{aspect-ratio:16/9;overflow:hidden;background:var(--ink)}.case-list .case-card .visual img{width:100%;height:100%;object-fit:cover}.case-list .case-card .content{padding:26px;display:flex;flex-direction:column;justify-content:space-between;flex:1}.case-list .case-card .move{font-size:clamp(24px,2.4vw,38px)}.case-list .case-card:hover{transform:translateY(-4px);box-shadow:0 12px 0 rgba(42,38,39,.1)}
.private-banner{padding:12px 16px;background:var(--coral);color:white;font-size:12px;font-weight:800;letter-spacing:.08em;text-align:center;text-transform:uppercase}.case-lock{padding:60px;background:var(--ink);color:white;border-radius:18px}.case-lock p{font-size:20px;color:#ddd}.case-lock code{background:#000;padding:3px 7px;border-radius:6px;color:var(--lime)}
@media(max-width:980px){.trace-hero-grid,.trace-grid,.case-cta .wrap{grid-template-columns:1fr}.trace-flow{grid-template-columns:1fr 1fr}.trace-flow>div:nth-child(2){border-right:0}.trace-flow>div{border-bottom:1px solid rgba(42,38,39,.18)}.trace-rail{position:static}.case-list .case-card{grid-column:span 12}}
@media(max-width:640px){.trace-flow{grid-template-columns:1fr}.trace-flow>div{border-right:0}.evidence-row{grid-template-columns:1fr;gap:8px}.case-lock{padding:30px}}


/* ===== V3 · PUBLIC VALUE / EDITORIAL ===== */
.journal-hero{padding:110px 0 56px;border-bottom:1px solid rgba(42,38,39,.18)}
.journal-grid{display:grid;grid-template-columns:1.2fr .8fr;gap:8vw;align-items:end}
.editorial-grid{display:grid;grid-template-columns:repeat(12,1fr);gap:18px}
.story-card{border:1px solid rgba(42,38,39,.18);background:#fff;padding:28px;min-height:360px;display:flex;flex-direction:column;justify-content:space-between;transition:.25s}
.story-card:hover{transform:translateY(-4px);box-shadow:0 10px 0 rgba(42,38,39,.10)}
.story-card.feature{grid-column:span 7;background:var(--ink);color:#fff}.story-card.side{grid-column:span 5}.story-card.third{grid-column:span 4}.story-card.purple{background:var(--purple);color:#fff}.story-card.lime{background:var(--lime)}.story-card.yellow{background:var(--yellow)}
.story-kicker{font-size:10px;font-weight:900;letter-spacing:.14em;text-transform:uppercase;opacity:.7}.story-title{font-size:clamp(28px,3vw,48px);line-height:.98;letter-spacing:-.04em;font-weight:850;margin:18px 0}.story-deck{font-size:17px;max-width:42ch}.story-meta{display:flex;justify-content:space-between;gap:16px;font-size:11px;font-weight:800;letter-spacing:.08em;text-transform:uppercase;margin-top:28px}
.article-hero{padding:110px 0 78px;border-bottom:1px solid rgba(42,38,39,.18)}.article-hero-grid{display:grid;grid-template-columns:1.15fr .85fr;gap:8vw;align-items:end}.article-deck{font-size:clamp(20px,2vw,30px);line-height:1.15}.article-meta{font-size:11px;letter-spacing:.12em;text-transform:uppercase;font-weight:800;color:#6b6667;margin-top:18px}
.article-wrap{width:min(calc(100% - 48px),1120px);margin:auto;display:grid;grid-template-columns:230px 1fr;gap:72px;padding:86px 0}.article-toc{position:sticky;top:110px;align-self:start;font-size:12px}.article-toc strong{display:block;margin-bottom:12px}.article-toc a{display:block;padding:8px 0;border-bottom:1px solid rgba(42,38,39,.13)}.article-body{max-width:780px}.article-body p{font-size:20px;line-height:1.48;margin:0 0 28px}.article-body h2{font-size:clamp(34px,4vw,58px);line-height:1;letter-spacing:-.04em;margin:76px 0 24px}.article-body h3{font-size:24px;margin:46px 0 14px}.article-body blockquote{margin:48px 0;padding:28px 32px;background:var(--ink);color:#fff;font-size:clamp(26px,3vw,42px);font-weight:850;line-height:1.05;letter-spacing:-.035em}.article-body .business-box{padding:30px;background:var(--lime);margin:44px 0}.article-body .business-box strong{font-size:11px;text-transform:uppercase;letter-spacing:.14em}.article-body .business-box p{font-size:24px;line-height:1.2;margin:12px 0 0}.article-body .source-box{padding:22px;border-left:4px solid var(--cyan);background:#fff;font-size:13px;margin:36px 0}.article-body .source-box p{font-size:14px;margin:6px 0}.article-body .source-box a{text-decoration:underline;text-underline-offset:3px}.article-body .comparison{display:grid;grid-template-columns:1fr 1fr;border:1px solid rgba(42,38,39,.18);margin:38px 0}.article-body .comparison>div{padding:24px}.article-body .comparison>div+div{border-left:1px solid rgba(42,38,39,.18)}.article-body .comparison span{font-size:10px;text-transform:uppercase;letter-spacing:.12em;font-weight:900}.article-body .comparison strong{display:block;font-size:27px;line-height:1.05;margin-top:12px}.trace-timeline{display:grid;grid-template-columns:repeat(4,1fr);border:1px solid rgba(42,38,39,.18);margin:34px 0}.trace-timeline>div{padding:20px;border-right:1px solid rgba(42,38,39,.18)}.trace-timeline>div:last-child{border-right:0}.trace-timeline .t-date{font-size:10px;text-transform:uppercase;letter-spacing:.1em;color:#6b6667;font-weight:800}.trace-timeline strong{display:block;margin-top:10px;font-size:17px}.archive-excerpt{background:#fff;border:1px solid rgba(42,38,39,.18);padding:24px;margin:26px 0}.archive-excerpt .archive-label{font-size:10px;color:var(--purple);letter-spacing:.12em;text-transform:uppercase;font-weight:900}.archive-excerpt p{font-size:17px;margin:10px 0 0;line-height:1.35}.evidence-legend{display:flex;gap:8px;flex-wrap:wrap;margin-top:14px}.evidence-pill{padding:7px 10px;border-radius:999px;font-size:9px;letter-spacing:.1em;text-transform:uppercase;font-weight:900;border:1px solid rgba(42,38,39,.2)}.evidence-pill.public{background:var(--cyan)}.evidence-pill.archive{background:var(--yellow)}.evidence-pill.interpretation{background:var(--pink)}.evidence-pill.outcome{background:var(--lime)}
.signal-grid{display:grid;grid-template-columns:repeat(12,1fr);gap:16px}.signal{grid-column:span 4;border:1px solid rgba(42,38,39,.18);padding:24px;min-height:220px;background:#fff;color:var(--ink)}.signal:nth-child(2n){background:var(--lime)}.signal:nth-child(3n){background:var(--yellow)}.signal .signal-label{font-size:10px;font-weight:900;letter-spacing:.12em;text-transform:uppercase}.signal p{font-size:21px;font-weight:750;line-height:1.15}
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/* ===== PUBLIC CASE PROOF + ONSITE CONTACT ===== */
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